Postcards, letters, and other creative pieces of hard mail have their own set of advantages for small businesses looking to make a mark with their messaging. This has left the door open for a traditional outreach strategy – direct mail – to make a comeback.įor decades, direct mail was a leading marketing tool for reaching new and steadfast clients. Emails have become ubiquitous in our personal and business lives, and in an increasingly digital world, a strategic email campaign has become the penultimate way for small businesses to communicate with current and potential customers. The benefits of email marketing are undeniable.
